Details of a Researcher - Motoki, Kosuke

Papers - Motoki, Kosuke

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Generative AI framework for sensory and consumer research

Kosuke Motoki, Julia Low, Carlos Velasco

Food Quality and Preference (Elsevier BV) 133 105600 2025.12

Lead author, Corresponding author, Accepted, ISSN 0950-3293

Access to Document (DOI)

Sounds cute: Exploring the role of sound reduplication in brand names

Kosuke Motoki, Sayo Iseki, Abhishek Pathak

International Journal of Research in Marketing 2025.12

Lead author, Corresponding author, Accepted

Access to Document (DOI)

Colour/shape-taste correspondences across three languages in ChatGPT

Kosuke Motoki, Charles Spence, Carlos Velasco

Cognition (Elsevier BV) 253 105936 - 105936 2024.12

Lead author, Corresponding author, Accepted, ISSN 0010-0277

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The connotative meanings of sound symbolism in brand names: A conceptual framework

Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence

Journal of Business Research (Elsevier BV) 150 365 - 373 2022.11

Lead author, Corresponding author, Accepted, ISSN 0148-2963

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A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, Motoaki Sugiura

Journal of Interactive Marketing (Elsevier BV) 52 99 - 117 2020.11

Lead author, Corresponding author, Accepted, ISSN 1094-9968

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From welfare to well-groomed: How income conditions influence moral perception of beauty consumption

Yu Qin, Mayuko Nishii, Kosuke Motoki

Journal of Business Ethics in press 2026.03

Last author, Accepted

The rise of human–computer integration in marketing: A theory synthesis

Carlos Velasco, Kosuke Motoki, Olivia Peti, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson

Psychology & Marketing in press 2026.03

Accepted

Sounds sweet: Sound reduplication in brand names enhances sweet taste expectations

Kosuke Motoki, Sayo Iseki, Abhishek Pathak

Psychology & Marketing in press 2026.03

Lead author, Last author, Corresponding author, Accepted

Gut health claims: How interoceptive-focused messages promote healthy food choice

Kosuke Motoki, Hiroaki Ishii, Yoko Sugitani, Taku Togawa, Jaewoo Park

Food Quality and Preference (Elsevier BV) 137 105808 - 105808 2026.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Appealing or disgusting? How the visual appearance of cultured meat shapes consumer preference

Kosuke Motoki, Shin-ichi Ishikawa, Carlos Velasco

Food Quality and Preference (Elsevier BV) 136 105767 - 105767 2026.02

Lead author, Corresponding author, Accepted, ISSN 0950-3293

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Crossmodal correspondences between vision and taste and their potential role in food choices in community-dwelling older adults

Ryota Kanai, Kohei Yamaguchi, Kosuke Motoki, Rieko Moritoyo, Kanako Yoshimi, Kazuharu Nakagawa, Haruka Tohara

Food Quality and Preference (Elsevier BV) 136 105728 - 105728 2026.02

Accepted, ISSN 0950-3293

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Consumer responses to gustatory augmentation in low-sodium foods

Yu Qin, Carlos Velasco, Kosuke Motoki

Journal of Business Research (Elsevier BV) 203 115832 - 115832 2026.01

Last author, Accepted, ISSN 0148-2963

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Feminine plants, masculine insects: Branding alternative proteins with gendered cues

Kosuke Motoki, Jaewoo Park, Shin-ichi Ishikawa

Food Quality and Preference (Elsevier BV) 134 105686 - 105686 2025.12

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Seasonal changes influence preferences for the sensory profiles of ice cream

Kosuke Motoki, Reiko Kuroda, Eriko Sugai, Akihito Miura, Youko Ichimasa, Yuki Yagi

Food Quality and Preference (Elsevier BV) 134 105658 - 105658 2025.12

Lead author, Corresponding author, Accepted, ISSN 0950-3293

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Consumer responses to robot servers remotely controlled by employees with disabilities

Kosuke Motoki, Koji Matsushita, Kaichi Saito, Takanobu Nakahara

Asia Pacific Journal of Tourism Research (Informa UK Limited) 1 - 19 2025.09

Lead author, Corresponding author, Accepted, ISSN 1094-1665

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Future dining experience journeys: Opportunities and uncertainties for NFTs and the metaverse

Carlos Velasco, Olivia Petit, Kosuke Motoki, Jozef Youssef, Charles Spence

International Journal of Gastronomy and Food Science (Elsevier BV) 41 101266 - 101266 2025.09

Accepted, ISSN 1878-450X

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性的マイノリティのプロトタイプ研究：インフルエンサーマーケティングへの応用

岡部沙麗, 元木康介

Advances In Consumer Studies 2025.07

Lead author, Last author, Corresponding author, Accepted

Socially excluded employees prefer algorithmic evaluation to human assessment: The moderating role of an interdependent culture

Yoko Sugitani, Taku Togawa, Kosuke Motoki

Computers in Human Behavior: Artificial Humans (Elsevier BV) 4 100152 - 100152 2025.05

Lead author, Last author, Corresponding author, Accepted, ISSN 2949-8821

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Craving health: how dietary restraint shapes preferences for food carrying health claims

Qianqian Wang, Kosuke Motoki

Journal of Foodservice Business Research (Informa UK Limited) 1 - 24 2025.04

Lead author, Last author, Corresponding author, Accepted, ISSN 1537-8020

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How does viewing food products in 2D or 3D affect consumer evaluations?

Kazuna Tonooka, Reo Sato, Kosuke Motoki, Shin-ichi Ishikawa

Food Quality and Preference (Elsevier BV) 125 105382 2025.04

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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The Role of Sensory Cues in Promoting Healthy Eating: A Narrative Synthesis and Gastronomic Implications

Kosuke Motoki, Jaewoo Park, Taku Togawa

Gastronomy 2025.03

Lead author, Last author, Corresponding author, Accepted

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Sonic Frequencies and Food Perception: How High‐ and Low‐Frequency Sonic Logos Shape Expectations of Satiability and Goal Alignment

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert

Journal of Consumer Behaviour (Wiley) 24 ( 3 ) 1511 - 1521 2025.03

Lead author, Last author, Corresponding author, Accepted, ISSN 1472-0817

ABSTRACT

Overconsumption is a leading factor behind the rising incidence of obesity worldwide. As consumers struggle to understand the true caloric and nutritional value of the foods they consume in an increasingly cluttered marketplace, food manufacturers are being tasked with finding more effective ways of communicating nutritional facts. We thus examined the impact of sonic logos (sogos) on the perception of food satiability and purchase intention. Study 1 demonstrates that consumers perceive foods that are presented with high‐frequency (vs. low‐frequency) sogos as lighter (vs. heavier) and subsequently less (vs. more) filling (while ruling out the role of hunger and time since the last food intake). Study 2 reveals that when consumers regard health (vs. satiety) as important, high (vs. low) frequency sogos induce higher purchase intention due to the perceived congruency between the sogo frequency and consumption goal. Our findings add to the literature on food and multisensory marketing by demonstrating that low‐frequency sogos can connote food satiability through the underlying mechanism of the shared semantic meaning of heaviness between a low‐frequency sound and satiable foods. These insights can assist brands in strategically designing their sound signatures to promote food satiability.

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Cheers to sustainability! The effect of warmth focus on the acceptance of sustainable paper-bottled alcoholic beverages

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert

Food Quality and Preference (Elsevier BV) 123 105313 - 105313 2025.02

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Cognitive regulation of alternative proteins: Positive reappraisal enhances wanting for insects, plant-based meat analogies, cultured meat, and algae

Kosuke Motoki, Yu Qin

Appetite (Elsevier BV) 206 107842 - 107842 2025.02

Lead author, Last author, Corresponding author, Accepted, ISSN 0195-6663

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Diversity in gender and age, but not in race, enhances food purchase intentions in Japan

Kosuke Motoki, Sayo Iseki

Food Quality and Preference (Elsevier BV) 121 105263 - 105263 2024.12

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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“Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands

Haorui Feng, Kosuke Motoki

Food Quality and Preference (Elsevier BV) 118 105204 - 105204 2024.09

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

Brayan Rodriguez, Felipe Reinoso-Carvalho, Kosuke Motoki, Carlos Velasco

Academia Revista Latinoamericana de Administración (Emerald) 37 ( 4 ) 555 - 577 2024.08

Lead author, Last author, Corresponding author, Accepted, ISSN 1012-8255

Purpose

This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts.

Design/methodology/approach

Drawing from the theories of social egalitarianism and consumer discrimination, the study explored the moderating influence of conflict stakeholder on consumer willingness to pay (WTP). Understanding such stakeholder roles underscores post-conflict marketing's potential for economic growth and stability. Two experiments assessed the WTP, WTP a premium price and expected attractiveness of strategic products and services developed by key stakeholders (ex-guerrilla, ex-paramilitaries, ex-militaries, victims and other citizens) in the Colombian post-conflict context among both local (Colombian) and foreign (Japanese) consumers.

Findings

Results revealed that products associated with victims consistently received higher ratings. A notable contrast emerged as Japanese consumers favoured products of victims over those of regular citizens while rating offerings from ex-paramilitary and retired military stakeholders similarly, unlike their Colombian counterparts.

Research limitations/implications

The study acknowledges limitations regarding participants' geographic location and experimental design, providing insights for future research and potential refinements.

Practical implications

The findings offer insights into the impact of consumer attitudes on post-conflict stakeholder entrepreneurship in foreign and local markets, thus contributing relevant knowledge to support market success.

Originality/value

This is the first study assessing the role of various post-conflict stakeholders in influencing consumer evaluations of products and services. Consequently, these findings contribute to the foundational understanding of post-conflict marketing and offer a benchmark for business development in conflict-affected areas.

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Thinking fast, not slow: intuitive nutrition labels increase healthier food preferences under time pressure

Kosuke Motoki, Toshiki Saito

British Food Journal (Emerald) 126 ( 7 ) 2956 - 2969 2024.05

Lead author, Last author, Corresponding author, Accepted, ISSN 0007-070X

Purpose

Front-of-pack (FOP) nutrition labeling has attracted considerable attention in a wide range of communities. However, the limited effects of FOP nutrition labels on healthier food preferences have been reported. Drawing on the dual system theory, this study aimed to investigate which FOP nutrition labels increase healthier food preferences and when. Drawing on the dual-process theory, this study aimed to investigate the effects of Nutri-Scores on healthy food preferences under time pressure.

Design/methodology/approach

Participants saw two food packages (healthier and less healthy) with either intuitive (nutrient score) or numeric FOP labels. They then had to choose one of their preferred products with or without time pressure.

Findings

Across two studies (including one pre-registered replication), the results consistently demonstrated that the Nutri-Score (vs numeric labels) increases healthier food preferences under time pressure. No significant difference in the likelihood of choosing healthier food was found between the labels under non-time pressure.

Originality/value

Together, our results suggest that intuitive FOP labeling (i.e. Nutri-Score) enhances healthier food preferences during Type 1 processing and provides practical implications for promoting healthy eating.

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Effects of emotions on the helpfulness of online reviews of healthy and unhealthy food in Japan and the United States</scp>

Yitian Ye, Kosuke Motoki

Journal of Consumer Behaviour (Wiley) 23 ( 5 ) 2611 - 2623 2024.05

Last author, Corresponding author, Accepted, ISSN 1472-0817

Abstract

Online grocery shopping has become increasingly important in daily life. Consumers use the helpfulness of electronic word‐of‐mouth (eWOM) to reduce uncertainty and risk in online grocery shopping. Emotions such as positive arousal (e.g., energised) and calmness (e.g., relaxed) are often found in the eWOM of food products. However, little is known about the influence of emotions on eWOM helpfulness and how the effects of emotions on the helpfulness of online reviews differ in cultures. This study conducted an experiment to examine the impact of positive arousal and calmness on the helpfulness of eWOM regarding healthy and unhealthy foods in Japan and the USA. We found that cultural factors influenced the effect of arousal on eWOM helpfulness. For Japanese participants, positive eWOM with low arousal was more helpful than that with high arousal. In contrast, for US participants, positive eWOM with high arousal was more helpful than that with low arousal. In both countries, credibility mediated the relationship between arousal and review helpfulness. This study extends the literature on eWOM helpfulness and affect valuation theory. Our findings provide insights for companies on using eWOM in advertising campaigns and for consumers on writing helpful eWOM.

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Perceiving humanness across ages: neural correlates and behavioral patterns

Toshiki Saito, Rui Nouchi, Ryo Ishibashi, Kosuke Motoki, Yutaka Matsuzaki, Akiko Kobayashi, Motoaki Sugiura, Ryuta Kawashima

Frontiers in Psychology (Frontiers Media SA) 15 2024.04

Lead author, Last author, Corresponding author, Accepted

Humanness perception, which attributes fundamental and unique human characteristics to other objects or people, has significant consequences for people’s interactions. Notably, the failure to perceive humanness in older adults can lead to prejudice. This study investigates the effect of a target’s age on humanness perception in terms of two dimensions: agency (the ability to act and do) and experience (the ability to feel and sense). We also examined brain activity using a magnetic resonance imaging (MRI) scanner in order to understand the underlying neural mechanisms. Healthy university students viewed the facial images of older and younger individuals and judged the humanness of each individual in terms of agency and experience while inside the MRI scanner. The results indicated that older adults were rated higher on experience, and no difference was found in ratings for agency between younger and older face images. Analysis of brain imaging data indicated that positive functional connectivity between the ventral and dorsal regions of the medial prefrontal cortex (mPFC) was greater when judging the humanness of younger faces than older faces. We also found that the negative functional connectivity between the left inferior frontal gyrus and postcentral gyrus was greater when judging the humanness of older faces as compared to that of younger faces. Although the current study did not show distinct brain activities related to humanness perception, it suggests the possibility that different brain connectivities are related to humanness perception regarding targets belonging to different age groups.

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Decoding the meaning of alternative proteins: Connotations and music-matching

Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco

Food Quality and Preference 115 105117 2024.04

Lead author, Last author, Corresponding author, Accepted

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Reflections on Cross-Modal Correspondences: Current Understanding and Issues for Future Research

Kosuke Motoki, Lawrence E. Marks, Carlos Velasco

Multisensory Research 37 ( 1 ) 1 - 23 2024.01

Lead author, Last author, Corresponding author, Accepted

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Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding

Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence

Journal of Destination Marketing and Management (Elsevier BV) 30 100815 2023.12

Lead author, Last author, Corresponding author, Accepted, ISSN 2212-571X

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Negative halo effects of green packaging

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert

Psychology & Marketing 40 ( 12 ) 2627 - 2641 2023.12

Lead author, Last author, Corresponding author, Accepted

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The tactile thickness of the lip and weight of a glass can modulate sensory perception of tea beverage

Fuka Ichimura, Kosuke Motoki, Koji Matsushita, Atsunori Ariga

Food and Humanity 1 180 - 187 2023.12

Lead author, Last author, Corresponding author, Accepted

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Harmony of senses: Exploring the impact of sound aesthetic features' on taste imagery

Carlos Velasco, Guido Corradi, Kosuke Motoki

Food Quality and Preference 111 104992 2023.10

Lead author, Last author, Corresponding author, Accepted

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When visual cues influence taste/flavour perception: A systematic review

Kosuke Motoki, Charles Spence, Carlos Velasco

Food Quality and Preference 111 104996 2023.10

Lead author, Last author, Corresponding author, Accepted

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Ageism Hinders Mental Attribution Toward Older Adults: Translation and Validation of the Japanese Version of the Mind Attribution Scale<sup>1</sup>

Toshiki Saito, Kurt Hugenberg, Kosuke Motoki, Rui Nouchi

Japanese Psychological Research (Wiley) 2023.08

Lead author, Last author, Corresponding author, Accepted, ISSN 0021-5368

Abstract

The influence of ageism on mind attribution in older adults remains unclear. For this study, the Mind Attribution Scale—a measure of intentional, cognitive, and emotional mental attribution—was translated into Japanese. The Need to Belong Scale was used to confirm construct validity. Therefore, the effect of ageism (measured using the Fraboni Scale of Ageism) on mind attribution was investigated through 892 participants (age range: 20–83 years) recruited through crowdsourcing. Participants were asked to rate the degree of their mental capacity after reading the vignettes. The findings showed that the three components of the Mind Attribution Scale were valid measures with high internal consistency and criterion validity. Participants tended to ascribe more emotional components, but not intentional or cognitive components, to older adults. Those with stronger ageist attitudes were less likely to attribute their mental capacity to older adults. The results suggest that when considering older individuals rather than a group, people tend to have more positive attitudes and mentalize older adults, while negative ageism may contribute to dementalization.

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性的マイノリティに関する消費者行動研究：既存研究の整理と今後の研究展望

岡部沙麗, 元木康介

消費者行動研究 30 ( 2 ) 2023.08

Lead author, Last author, Corresponding author, Accepted

Influencing brand personality with sonic logos: The role of musical timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert

Journal of Business Research 168 114169 2023.07

Lead author, Last author, Corresponding author, Accepted

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Imagine distant-future outcome: Mental simulation of COVID-19 vaccinations.

Kosuke Motoki, Toshiki Saito, Yuji Takano

Journal of Experimental Psychology: Applied 29 ( 2 ) 207 - 220 2023.06

Lead author, Last author, Corresponding author, Accepted

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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Kosuke Motoki, Abhishek Pathak

Psychology & Marketing 40 ( 9 ) 1850 - 1862 2023.06

Lead author, Last author, Corresponding author, Accepted

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Sonic branding of meat- and plant-based foods: The role of timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert

Journal of Business Research 165 114032 2023.05

Lead author, Last author, Corresponding author, Accepted

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Global judgments of caloric information in younger and older adults

Kosuke Motoki, Toshiki Saito

Visual Cognition 31 ( 2 ) 149 - 159 2023.02

Lead author, Last author, Corresponding author, Accepted

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Tasting brands: Associations between brand personality and tastes

Kosuke Motoki, Takanobu Nakahara, Carlos Velasco

Journal of Business Research (Elsevier BV) 156 113509 2023.02

Lead author, Last author, Corresponding author, Accepted, ISSN 0148-2963

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Facilitating animacy perception by manipulating stimuli exposure time

Toshiki Saito, Kosuke Motoki, Rui Nouchi, Motoaki Sugiura

Frontiers in Psychology (Frontiers Media SA) 13 1017685 - 1017685 2023.01

Lead author, Last author, Corresponding author, Accepted

Animacy perception—discriminating between animate and inanimate visual stimuli—is the basis for engaging in social cognition and for our survival (e.g., avoiding potential danger). Previous studies indicate that factors in a target, such as the features or motion of a target, enhance animacy perception. However, factors in a perceiver, such as the visual attention of a perceiver to a target, have received little attention from researchers. Research on judgment, decision-making, and neuroeconomics indicates the active role of visual attention in constructing decisions. This study examined the role of visual attention in the perception of animacy by manipulating the exposure time of targets. Among Studies 1a to 1c conducted in this study, participants saw two face illustrations alternately; one of the faces was shown to be longer than the other. The participants chose the face that they considered more animated and rounder. Consequently, longer exposure time toward targets facilitated animacy perception and preference rather than the perception of roundness. Furthermore, preregistered Study 2 examined the underlying mechanisms. The results suggest that mere exposure, rather than orienting behavior, might play a vital role in the perception of animacy. Thus, in the reverse relationship between visual attention and animacy perception, animate objects capture attention—attention results in the perception of animacy.

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Sensory Nudge:

Jaewoo Park, Taku Togawa, Kosuke Motoki

Japan Marketing Journal 42 ( 3 ) 6 - 16 2023.01

Lead author, Last author, Corresponding author, Accepted

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Neural mechanisms of perceptual and affective body-image disturbance during own-body and ideal-body estimation

Yumi Hamamoto, Shinsuke Suzuki, Kosuke Motoki, Kentaro Oba, Ryuta Kawashima, Motoaki Sugiura

Behavioural Brain Research (Elsevier BV) 444 114349 - 114349 2023

Lead author, Last author, Corresponding author, Accepted, ISSN 0166-4328

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Factors influencing the visual deliciousness / eye-appeal of food

Charles Spence, Kosuke Motoki, Olivia Petit

Food Quality and Preference (Elsevier BV) 102 104672 2022.12

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Multiple senses influencing healthy food preference

Kosuke Motoki, Taku Togawa

Current Opinion in Behavioral Sciences (Elsevier BV) 48 101223 2022.12

Lead author, Last author, Corresponding author, Accepted, ISSN 2352-1546

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Color-nutrient associations: Implications for product design of dietary supplements

Motoki, K., Yamada, A., Spence, C.

Journal of Sensory Studies 37 ( 5 ) e12777 2022.10

Lead author, Last author, Corresponding author, Accepted, ISSN 1745-459X

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Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers

Kosuke Motoki, Abhishek Pathak

Journal of Business Research (Elsevier BV) 149 231 - 239 2022.10

Lead author, Last author, Corresponding author, Accepted, ISSN 0148-2963

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Evaluating replicability of ten influential research on sensory marketing

Motoki, K., Iseki, S.

Frontiers in Communication 7 1048896 2022.10

Lead author, Last author, Corresponding author, Accepted, ISSN 2297-900X

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Spontaneous crossmodal correspondences grounded in contexts

Kosuke Motoki, Toshiki Saito, Carlos Velasco

Food Quality and Preference 100 104619 2022.09

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Tasting prosody: Crossmodal correspondences between voice quality and basic tastes

Motoki, K., Pathak, A., Spence, C.

Food Quality and Preference (Elsevier {BV}) 100 104621 - 104621 2022.09

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants

Chisato Nozawa, Taku Togawa, Carlos Velasco, Kosuke Motoki

Food Quality and Preference (Elsevier BV) 96 104436 2022.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods

Kosuke Motoki, Jaewoo Park, Charles Spence, Carlos Velasco

Food Quality and Preference (Elsevier BV) 96 104368 2022.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences

Kosuke Motoki, Nozomi Takahashi, Carlos Velasco, Charles Spence

Food Quality and Preference (Elsevier BV) 96 104380 2022.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength

Pathak, A., Motoki, K., Techawachirakul, M., Anne Calvert, G.

Food Quality and Preference 96 104404 2022.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods

Jaewoo Park, Kosuke Motoki, Carlos Velasco, Charles Spence

Food Quality and Preference (Elsevier BV) 97 104473 - 104473 2022

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Evaluating brand names without vowels

Pathak, A., Motoki, K.

Food Quality and Preference 97 104450 2022

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Trends in alcohol consumption in relation to the COVID-19 pandemic: A cross-country analysis

Plata, A., Motoki, K., Spence, C., Velasco, C.

International Journal of Gastronomy and Food Science 27 100397 2022

Lead author, Last author, Corresponding author, Accepted, ISSN 1878-4518

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How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes

Abhishek Pathak, Gemma Anne Calvert, Kosuke Motoki, Jaewoo Park

Food Quality and Preference (Elsevier BV) 96 104392 - 104392 2022

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Tasting atmospherics: Taste associations with colour parameters of coffee shop interiors

Kosuke Motoki, Aika Takahashi, Charles Spence

Food Quality and Preference (Elsevier BV) 94 104315 2021.12

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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How Semantically Labeled Scent-Gender Associations Influence the Evaluations of Scent and Texture

Iseki, S., Motoki, K., Sakata, R., Kitagami, S.

Frontiers in Psychology (Frontiers Media SA) 12 713329 2021.10

Lead author, Last author, Corresponding author, Accepted, ISSN 1664-1078

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Cultural differences in recognizing emotions of masked faces

Toshiki Saito, Kosuke Motoki, Yuji Takano

Emotion (American Psychological Association) 23 ( 6 ) 1648 - 1657 2021.10

Lead author, Last author, Corresponding author, Accepted

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Smelling speech sounds: Association of odors with texture-related ideophones

Uchida, M., Pathak, A., Motoki, K.

Journal of Sensory Studies 36 ( 5 ) e12691 2021.10

Lead author, Last author, Corresponding author, Accepted, ISSN 1745-459X

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Multisensory consumer-computer interaction

Carlos Velasco, Tsutomu Sunaga, Takuji Narumi, Kosuke Motoki, Charles Spence, Olivia Petit

Journal of Business Research (Elsevier BV) 134 716 - 719 2021.09

Lead author, Last author, Corresponding author, Accepted, ISSN 0148-2963

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Evaluation of energy density and macronutrients after extremely brief time exposure

Kosuke Motoki, Toshiki Saito, Shinsuke Suzuki, Motoaki Sugiura

Appetite 162 105143 2021.07

Lead author, Last author, Corresponding author, Accepted, ISSN 0195-6663

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Sound symbolism overrides articulation dynamics in the taste continuum

Abhishek Pathak, Gemma Anne Calvert, Kosuke Motoki

Food Quality and Preference (Elsevier BV) 91 104186 - 104186 2021.07

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Scientific Literacy Linked to Attitudes Toward COVID-19 Vaccinations: A Pre-Registered Study

Kosuke Motoki, Toshiki Saito, Yuji Takano

Frontiers in Communication 6 2021.07

Lead author, Last author, Corresponding author, Accepted

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Eye-tracking research on sensory and consumer science: A review, pitfalls and future directions

Kosuke Motoki, Toshiki Saito, Takuya Onuma

Food Research International 145 110389 2021.07

Lead author, Last author, Corresponding author, Accepted, ISSN 0963-9969

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A sound brand name: The role of voiced consonants in pharmaceutical branding

Jaewoo Park, Kosuke Motoki, Abhishek Pathak, Charles Spence

Food Quality and Preference (Elsevier BV) 90 104104 - 104104 2021.06

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Constructing healthy food names: On the sound symbolism of healthy food

Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence

Food Quality and Preference (Elsevier BV) 90 104157 - 104157 2021.06

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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The temperature of emotions

Barbosa Escobar, F., Velasco, C., Motoki, K., Byrne, D.V., Wang, Q.J.

PloS one 16 ( 6 ) e0252408 2021.06

Lead author, Last author, Corresponding author, Accepted, ISSN 1932-6203

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Ventral-dorsal sub-regions in the posterior cingulate cortex represent pay and interest, two key attributes of job value

Shunsui Matsuura, Shinsuke Suzuki, Kosuke Motoki, Shohei Yamazaki, Ryuta Kawashima, Motoaki Sugiura

Cerebral Cortex Communications 2 ( 2 ) tgab018 2021.03

Lead author, Last author, Corresponding author, Accepted

Problems of reproducibility and research practices in consumer research

Kosuke Motoki, Fumiya Yonemitsu, Atsunori Ariga

Advances in Consumer Studies (Japan Association for Consumer Studies) 27 ( 1_2 ) 1 - 22 2021

Lead author, Last author, Corresponding author, Accepted, ISSN 1346-9851

Science is facing a reproducibility crisis, and there is a concern about the reproducibility of the research findings, especially in psychology. The research findings in leading journals of consumer research have been found to be unreproducible. Questionable research practices (QRPs) such as p-hacking and HARKing may be involved in this reproducibility crisis. It has been pointed out that QRPs have been employed in consumer research. In this paper, we discuss the problem of reproducibility and its related issues from the perspective of consumer research. First, we indicate that an implicit research practice in consumer research encompasses QRPs. Next, we discuss how the reproducibility crisis has been perceived in consumer research. Finally, we propose the research practices required for consumer research to deal with QRPs. Focusing on the pre-registration, we introduce credible research practices, such as open data, and accurate and transparent reporting of statistics and experimental materials.

昆虫食受容に関する心理学的研究の動向と展望

Kosuke Motoki

The Japanese Journal of Psychology 92 ( 1 ) 52 - 67 2021

Lead author, Last author, Corresponding author, Accepted

Editorial: Perspectives on Multisensory Human-Food Interaction

Velasco, C., Obrist, M., Huisman, G., Nijholt, A., Spence, C., Motoki, K., Narumi, T.

Frontiers in Computer Science 3 811311 2021

Lead author, Last author, Corresponding author, Accepted, ISSN 2624-9898

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Review and future directions of consumer acceptance of insect-based foods

Motoki, K., Ishikawa, S.-I., Park, J.

Shinrigaku Kenkyu 92 ( 1 ) 2021

Lead author, Last author, Corresponding author, Accepted, ISSN 0021-5236

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Long vowel sounds induce expectations of sweet tastes

Kosuke Motoki

Food Quality and Preference 86 104033 2020.12

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Factors influencing the choice of beer: A review

Betancur, M.I., Motoki, K., Spence, C., Velasco, C.

Food Research International 137 109367 2020.11

Lead author, Last author, Corresponding author, Accepted

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Taste-shape correspondences in context

Kosuke Motoki

Food Quality and Preference 88 104082 2020.09

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Cross-Modal Correspondences Between Temperature and Taste Attributes

Motoki, K., Saito, T., Nouchi, R., Sugiura, M.

Frontiers in Psychology 11 571852 2020.08

Lead author, Last author, Corresponding author, Accepted, ISSN 1664-1078

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Assessing the Relationship Between Drive for Thinness and Taste–Shape Correspondences

Kosuke Motoki

Multisensory Research 34 ( 1 ) 69 - 92 2020.07

Lead author, Last author, Corresponding author, Accepted, ISSN 2213-4794

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Extrinsic Factors Underlying Food Valuation in the Human Brain

Kosuke Motoki, Shinsuke Suzuki

Frontiers in Behavioral Neuroscience (Frontiers Media SA) 14 131 2020.07

Lead author, Last author, Corresponding author, Accepted

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Effects of training of shadowing and reading aloud of second language on working memory and neural systems

Hikaru Takeuchi, Tsukasa Maruyama, Yasuyuki Taki, Kosuke Motoki, Hyeonjeong Jeong, Yuka Kotozaki, Takamitsu Shinada, Seishu Nakagawa, Rui Nouchi, Kunio Iizuka, Ryoichi Yokoyama, Yuki Yamamoto, Sugiko Hanawa, Tsuyoshi Araki, Kohei Sakaki, Yukako Sasaki, Daniele Magistro, Ryuta Kawashima

Brain Imaging and Behavior (Springer Science and Business Media LLC) 15 ( 3 ) 1 - 17 2020.07

Lead author, Last author, Corresponding author, Accepted, ISSN 1931-7557

Abstract

Shadowing and reading aloud both involve multiple complex cognitive processes, and both are considered effective methods for second-language learning. The working memory system, particularly the phonological loop, has been suggested to be involved in shadowing and reading aloud. The purpose of this study was to investigate the effects of a 4-week intensive adaptive training including shadowing and reading aloud of second language on working-memory capacity, regional gray matter volume (rGMV), and functional activation related to the n-back working-memory task in young adults. The results showed that compared with the training groups without speaking (listening to compressed speech and active control involving the second language), the training groups with speaking (shadowing and reading aloud) showed a tendency for greater test-retest increases in digit-span scores, and significantly greater test-retest decreases in N-back task reaction time (increase in working memory performance). Imaging analyses revealed compared with the active control group, shadowing group exhibited decreases in rGMV and brain activity during the working memory task (2-back task), in the left cerebellum and reading group exhibited decreases in them in the right anterior insula. These regions are parts of the phonological loop, suggesting the presence of training-induced neural plasticity in these neurocognitive mechanisms.

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Contextual acceptance of insect-based foods

Motoki, K., Ishikawa, S.-I., Spence, C., Velasco, C.

Food Quality and Preference 85 103982 2020.05

Lead author, Last author, Corresponding author, Accepted

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Effects of simultaneously performed dual-task training with aerobic exercise and working memory training on cognitive functions and neural systems in the elderly

Takeuchi H, Magistro D, Kotozaki Y, Motoki K, Kashkouli Nejad K, Nouchi R, Jeong H, Sato C, Salvatore S, Nagatomia R, Zecca M, Takanishi A, Kawashima R

Neural Plasticity 2020 2020.05

Lead author, Last author, Corresponding author, Accepted, ISSN 2090-5904

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Tasting names: Systematic investigations of taste-speech sounds associations

Kosuke Motoki, Toshiki Saito, Jaewoo Park, Carlos Velasco, Charles Spence, Motoaki Sugiura

Food Quality and Preference (Elsevier BV) 80 103801 2020.03

Lead author, Last author, Corresponding author, Accepted, ISSN 0950-3293

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Common neural value representations of hedonic and utilitarian products in the ventral stratum: An fMRI study

Motoki, K., Sugiura, M., Kawashima, R.

Scientific Reports 9 ( 1 ) 2019.10

Lead author, Last author, Corresponding author, Accepted

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A sweet voice: The influence of crossmodal correspondences between taste and vocal pitch on advertising effectiveness

Kosuke Motoki, Toshiki Saito, Rui Nouchi, Ryuta Kawashima, Motoaki Sugiura

Multisensory Research 32 ( 4-5 ) 401 - 427 2019.06

Lead author, Corresponding author, Accepted, ISSN 2213-4794

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Anxiety increases visual attention to hedonic foods: A preliminary eye-tracking study on the impact of the interplay of integral and incidental affect on foods

Kosuke Motoki, Toshiki Saito, Rui Nouchi, Ryuta Kawashima, Motoaki Sugiura

Appetite 137 218 - 225 2019.06

Lead author, Corresponding author, Accepted

Two types of affect influence consumers' attention: incidental affect unrelated to a particular perception or judgment and integral affect directly related to the particular options under consideration. Although integral and incidental affect likely coexist on a regular basis, the claim that both concurrently guide consumers' attention has thus far received little attention. To fill this gap, the present study investigated the effects of the interplay of integral and incidental affect on the visual processing of food. Food labels play an essential role in attracting consumer attention. Food labels include sources of integral affect (e.g., food type, pictures), and consumers often view food labels under the influence of incidental affect (e.g., an unrelated anxiety-inducing message or personal experience). According to the appraisal tendency framework, incidental experiences of anxiety can enhance affective processing of food due to the uncertainty associated with anxiety. In our study, participants were first subjected to manipulation of an incidental emotion (anxiety, anger, or neutral). Then, they passively viewed food labels, including pictures and nutrient labels, for hedonic and healthy foods. Subject's eye movements were tracked during this stage of the study. Our results showed that the induction of incidental anxiety, but not anger or neutral feelings, led to greater visual attention on hedonic foods only. These findings shed light on the interplay between incidental and integral affect in consumer information processing, demonstrating that the co-occurrence of incidental anxiety and integral hedonic feelings enhance visual attention to food.