Papers - Motoki, Kosuke

Generative AI framework for sensory and consumer research

Kosuke Motoki, Julia Low, Carlos Velasco

Food Quality and Preference (Elsevier BV)  133   105600 2025.12

Lead author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Sounds cute: Exploring the role of sound reduplication in brand names

Kosuke Motoki, Sayo Iseki, Abhishek Pathak

International Journal of Research in Marketing  2025.12

Lead author, Corresponding author, Accepted

• Access to Document (DOI)

Colour/shape-taste correspondences across three languages in ChatGPT

Kosuke Motoki, Charles Spence, Carlos Velasco

Cognition (Elsevier BV)  253   105936 - 105936 2024.12

Lead author, Corresponding author, Accepted,  ISSN  0010-0277

• Access to Document (DOI)

The connotative meanings of sound symbolism in brand names: A conceptual framework

Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence

Journal of Business Research (Elsevier BV)  150   365 - 373 2022.11

Lead author, Corresponding author, Accepted,  ISSN  0148-2963

• Access to Document (DOI)

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, Motoaki Sugiura

Journal of Interactive Marketing (Elsevier BV)  52   99 - 117 2020.11

Lead author, Corresponding author, Accepted,  ISSN  1094-9968

• Access to Document (DOI)

From welfare to well-groomed: How income conditions influence moral perception of beauty consumption

Yu Qin, Mayuko Nishii, Kosuke Motoki

Journal of Business Ethics in press 2026.03

Last author, Accepted

The rise of human–computer integration in marketing: A theory synthesis

Carlos Velasco, Kosuke Motoki, Olivia Peti, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson

Psychology & Marketing in press 2026.03

Accepted

Sounds sweet: Sound reduplication in brand names enhances sweet taste expectations

Kosuke Motoki, Sayo Iseki, Abhishek Pathak

Psychology & Marketing in press 2026.03

Lead author, Last author, Corresponding author, Accepted

Gut health claims: How interoceptive-focused messages promote healthy food choice

Kosuke Motoki, Hiroaki Ishii, Yoko Sugitani, Taku Togawa, Jaewoo Park

Food Quality and Preference (Elsevier BV)  137   105808 - 105808 2026.03

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Appealing or disgusting? How the visual appearance of cultured meat shapes consumer preference

Kosuke Motoki, Shin-ichi Ishikawa, Carlos Velasco

Food Quality and Preference (Elsevier BV)  136   105767 - 105767 2026.02

Lead author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Crossmodal correspondences between vision and taste and their potential role in food choices in community-dwelling older adults

Ryota Kanai, Kohei Yamaguchi, Kosuke Motoki, Rieko Moritoyo, Kanako Yoshimi, Kazuharu Nakagawa, Haruka Tohara

Food Quality and Preference (Elsevier BV)  136   105728 - 105728 2026.02

Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Consumer responses to gustatory augmentation in low-sodium foods

Yu Qin, Carlos Velasco, Kosuke Motoki

Journal of Business Research (Elsevier BV)  203   115832 - 115832 2026.01

Last author, Accepted,  ISSN  0148-2963

• Access to Document (DOI)

Feminine plants, masculine insects: Branding alternative proteins with gendered cues

Kosuke Motoki, Jaewoo Park, Shin-ichi Ishikawa

Food Quality and Preference (Elsevier BV)  134   105686 - 105686 2025.12

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Seasonal changes influence preferences for the sensory profiles of ice cream

Kosuke Motoki, Reiko Kuroda, Eriko Sugai, Akihito Miura, Youko Ichimasa, Yuki Yagi

Food Quality and Preference (Elsevier BV)  134   105658 - 105658 2025.12

Lead author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)

Consumer responses to robot servers remotely controlled by employees with disabilities

Kosuke Motoki, Koji Matsushita, Kaichi Saito, Takanobu Nakahara

Asia Pacific Journal of Tourism Research (Informa UK Limited)     1 - 19 2025.09

Lead author, Corresponding author, Accepted,  ISSN  1094-1665

• Access to Document (DOI)

Future dining experience journeys: Opportunities and uncertainties for NFTs and the metaverse

Carlos Velasco, Olivia Petit, Kosuke Motoki, Jozef Youssef, Charles Spence

International Journal of Gastronomy and Food Science (Elsevier BV)  41   101266 - 101266 2025.09

Accepted,  ISSN  1878-450X

• Access to Document (DOI)

性的マイノリティのプロトタイプ研究：インフルエンサーマーケティングへの応用

岡部沙麗, 元木康介

Advances In Consumer Studies  2025.07

Lead author, Last author, Corresponding author, Accepted

Socially excluded employees prefer algorithmic evaluation to human assessment: The moderating role of an interdependent culture

Yoko Sugitani, Taku Togawa, Kosuke Motoki

Computers in Human Behavior: Artificial Humans (Elsevier BV)  4   100152 - 100152 2025.05

Lead author, Last author, Corresponding author, Accepted,  ISSN  2949-8821

• Access to Document (DOI)

Craving health: how dietary restraint shapes preferences for food carrying health claims

Qianqian Wang, Kosuke Motoki

Journal of Foodservice Business Research (Informa UK Limited)     1 - 24 2025.04

Lead author, Last author, Corresponding author, Accepted,  ISSN  1537-8020

• Access to Document (DOI)

How does viewing food products in 2D or 3D affect consumer evaluations?

Kazuna Tonooka, Reo Sato, Kosuke Motoki, Shin-ichi Ishikawa

Food Quality and Preference (Elsevier BV)  125   105382 2025.04

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

• Access to Document (DOI)