Papers - Motoki, Kosuke

Imagine distant-future outcome: Mental simulation of COVID-19 vaccinations.

Kosuke Motoki, Toshiki Saito, Yuji Takano

Journal of Experimental Psychology: Applied 29 ( 2 ) 207 - 220 2023.06

Lead author, Last author, Corresponding author, Accepted

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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Kosuke Motoki, Abhishek Pathak

Psychology & Marketing 40 ( 9 ) 1850 - 1862 2023.06

Lead author, Last author, Corresponding author, Accepted

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Sonic branding of meat- and plant-based foods: The role of timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert

Journal of Business Research 165   114032 2023.05

Lead author, Last author, Corresponding author, Accepted

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Global judgments of caloric information in younger and older adults

Kosuke Motoki, Toshiki Saito

Visual Cognition 31 ( 2 ) 149 - 159 2023.02

Lead author, Last author, Corresponding author, Accepted

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Tasting brands: Associations between brand personality and tastes

Kosuke Motoki, Takanobu Nakahara, Carlos Velasco

Journal of Business Research (Elsevier BV)  156   113509 2023.02

Lead author, Last author, Corresponding author, Accepted,  ISSN  0148-2963

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Facilitating animacy perception by manipulating stimuli exposure time

Toshiki Saito, Kosuke Motoki, Rui Nouchi, Motoaki Sugiura

Frontiers in Psychology (Frontiers Media SA)  13   1017685 - 1017685 2023.01

Lead author, Last author, Corresponding author, Accepted

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Animacy perception—discriminating between animate and inanimate visual stimuli—is the basis for engaging in social cognition and for our survival (e.g., avoiding potential danger). Previous studies indicate that factors in a target, such as the features or motion of a target, enhance animacy perception. However, factors in a perceiver, such as the visual attention of a perceiver to a target, have received little attention from researchers. Research on judgment, decision-making, and neuroeconomics indicates the active role of visual attention in constructing decisions. This study examined the role of visual attention in the perception of animacy by manipulating the exposure time of targets. Among Studies 1a to 1c conducted in this study, participants saw two face illustrations alternately; one of the faces was shown to be longer than the other. The participants chose the face that they considered more animated and rounder. Consequently, longer exposure time toward targets facilitated animacy perception and preference rather than the perception of roundness. Furthermore, preregistered Study 2 examined the underlying mechanisms. The results suggest that mere exposure, rather than orienting behavior, might play a vital role in the perception of animacy. Thus, in the reverse relationship between visual attention and animacy perception, animate objects capture attention—attention results in the perception of animacy.

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Sensory Nudge:

Jaewoo Park, Taku Togawa, Kosuke Motoki

Japan Marketing Journal 42 ( 3 ) 6 - 16 2023.01

Lead author, Last author, Corresponding author, Accepted

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Neural mechanisms of perceptual and affective body-image disturbance during own-body and ideal-body estimation

Yumi Hamamoto, Shinsuke Suzuki, Kosuke Motoki, Kentaro Oba, Ryuta Kawashima, Motoaki Sugiura

Behavioural Brain Research (Elsevier BV)  444   114349 - 114349 2023

Lead author, Last author, Corresponding author, Accepted,  ISSN  0166-4328

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Factors influencing the visual deliciousness / eye-appeal of food

Charles Spence, Kosuke Motoki, Olivia Petit

Food Quality and Preference (Elsevier BV)  102   104672 2022.12

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Multiple senses influencing healthy food preference

Kosuke Motoki, Taku Togawa

Current Opinion in Behavioral Sciences (Elsevier BV)  48   101223 2022.12

Lead author, Last author, Corresponding author, Accepted,  ISSN  2352-1546

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Color-nutrient associations: Implications for product design of dietary supplements

Motoki, K., Yamada, A., Spence, C.

Journal of Sensory Studies 37 ( 5 ) e12777 2022.10

Lead author, Last author, Corresponding author, Accepted,  ISSN  1745-459X

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Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers

Kosuke Motoki, Abhishek Pathak

Journal of Business Research (Elsevier BV)  149   231 - 239 2022.10

Lead author, Last author, Corresponding author, Accepted,  ISSN  0148-2963

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Evaluating replicability of ten influential research on sensory marketing

Motoki, K., Iseki, S.

Frontiers in Communication 7   1048896 2022.10

Lead author, Last author, Corresponding author, Accepted,  ISSN  2297-900X

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Spontaneous crossmodal correspondences grounded in contexts

Kosuke Motoki, Toshiki Saito, Carlos Velasco

Food Quality and Preference 100   104619 2022.09

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Tasting prosody: Crossmodal correspondences between voice quality and basic tastes

Motoki, K., Pathak, A., Spence, C.

Food Quality and Preference (Elsevier {BV})  100   104621 - 104621 2022.09

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants

Chisato Nozawa, Taku Togawa, Carlos Velasco, Kosuke Motoki

Food Quality and Preference (Elsevier BV)  96   104436 2022.03

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods

Kosuke Motoki, Jaewoo Park, Charles Spence, Carlos Velasco

Food Quality and Preference (Elsevier BV)  96   104368 2022.03

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences

Kosuke Motoki, Nozomi Takahashi, Carlos Velasco, Charles Spence

Food Quality and Preference (Elsevier BV)  96   104380 2022.03

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength

Pathak, A., Motoki, K., Techawachirakul, M., Anne Calvert, G.

Food Quality and Preference 96   104404 2022.03

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods

Jaewoo Park, Kosuke Motoki, Carlos Velasco, Charles Spence

Food Quality and Preference (Elsevier BV)  97   104473 - 104473 2022

Lead author, Last author, Corresponding author, Accepted,  ISSN  0950-3293

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